You know, I rip on KTM all the time. Outside of BRO, I really have no issues with the brand. Yeah, they have this weird cult following and make toasters, but can you really blame them for that? I just make fun of KTM because it is so easy. Same thing with Mike Alessi, it just requires no effort at all. I like that. They are like the Mormon kid in school – they stick out like a sore thumb and go out of their way to be different, which means that it is very easy to alienate them and make myself feel like a cool guy. That’s what I did in high school when I was not cheating on exams (A’s across the board) and nailing the attractive Spanish teacher, and that’s how I operate now. Like an asshole.
Anyway, the core moto BROs have probably already noticed that KTM is debuting the Dungey KTM 450 pretty soon. This is, of course, the bike that Ryan made sure that they would produce specifically for him to race before he signed on, because there was no shot in hell that he would ride the 350. Understandably, KTM was all “What the fuck, BRO? Now we have to produce and market a completely new bike just for Ryan fucking Dungey.” That’s right, bitch; for Ryan fucking Dungey. But here is where KTM nailed it: they priced the bike at $9,600. Now, a regular 450 runs you around $8k, but anyone who’s anyone knows that you have to be the easiest mark in the business to actually pay full retail on a bike. But with this bike, KTM is just going to say “Fuck you, pay me,” which we most certainly are not going to do. And they know it. So rather than rush thousands of bikes into production and distribution, the BROs in orange are just going to produce like 500 of those bad Larrys and just watch the top tier of idiots pay out the ass for them. Supply and demand at its finest. General props in your direction, KTM BROs. How about giving Dungey some revenue sharing deal to make up for the cut in win bonuses he undoubtedly took in signing with you.