BROtocross is the authority of anti-authority in motocross and supercross. BROtocross operates with the goal of connecting with the core motocross racer in a way that other media outlets simply do not – by not taking it too seriously. BROtocross is here to shed a light of humor on the motocross and action sports world that appeals to real riders and not those who almost put a down payment on a bike one time.
In the past year, BROtocross has grown to be an established online figure in the motocross world. The blog receives over 350,000 pageviews and counting with each month from over 80,000 unique visitors. About 76% of viewers return more than once, with about 23% of total viewers returning over 50 times each month. BROtocross has a strong social media following, as well. The blog has nearly 8,000 followers on Twitter as of April 2012 and continues to gain followers through live coverage of races through Twitter, utilizing a custom BRO hashtag at each round. We also love to work the video camera – check out our Product Review of the Bell Moto 9.
How To Advertise On BROtocross
The beauty in BROtocross is in the simplicity. All of our ads for the time being will receive 100% share of voice, meaning that every ad on BROtocross gets the maximum amount of exposure. We sell ads based on a CPM pricing model, or cost per 1,000 impressions. BROtocross uses AdRotate for WordPress to manage ads on the site. This plug-in is extremely user friendly for advertisers, allowing you to create a log-in and access the dashboard where you will be able to track the performance of your ad and easily contact an editor with any questions or comments. Here is a breakdown of the standard ad options:
125×125 Sidebar button
Like we said before, beauty in simplicity. These square buttons sit on the right sidebar and will be seen on every page and post on the site, generating over 350,000 impressions each month. These buttons are priced at $0.75 CPM for 30 days.
250×300 Sidebar button
Basically the same as a 125×125 but gnarlier. You can essentially think of one of these as lining up for a 125 moto on a 250 (back in the Stone Age when people actually raced two strokes). These banners are priced at $1 CPM for 30 days.
728×90 Featured Banner
Only for those that are really trying to get fancy, the featured banner appears just underneath the menu and above the content on each page, right in everyone’s face. The featured banners are priced at $1.25 CPM for 30 days.
Are you a leader or a follower? If you chose the former, then you are going to want to go with a leaderboard banner for your ad. These banners appear at the top of the header, just to the right of the logo. The standard leaderboard size is 520×88 and the price for a leaderboard ad is $2 CPM for 30 days.
We know that brands in the moto world are a creative bunch. These are just standard ideas to get you started. The possibilities with BROtocross are endless – site skins, takeovers, sponsored content (BRO Top 5, Rating The FOTW, Droppin’ Science, Podcasts, Videos, Race Coverage), contests, and more are all easily accomplished. To buy an ad or talk about custom sponsorship options, fill out this form and we will get back to you faster than a mini dad can protest every other bike in his kid’s class.